Information We Collect
We may collect a variety of information from or about you or your devices from various sources, as described below.
A. Information You Provide to Us.
Registration and Profile Information. If you sign up for an account, register to use our Services, create a program or event, sign up for notifications or updates, or participate in our surveys, we ask you for your name, email address, and password. If you sign up using a third-party account via single sign-on (SSO), we will also receive information from those third-party services such as your name, email address, and may receive your user ID, username, profile information, photo and your use of the third-party account.
Event Registration. If you register for an event, we request your first name, last name, and email address, and we associate that information with the event.
Program Information. In order to start a program, we ask you to provide your general location information and some background information on the decedent and the circumstances surrounding the decedent's passing. We use your responses to provide relevant recommendations for funeral services, care services, events, offerings, or other resources that may be of interest to you.
Memorial & Community Forum Posts. If you post to a Memorial page, we will receive your first and last name, and the contents of the messages, comments, photos, or videos you elect to upload. If you post in our Community Forum, we will collect your first and last name, username, and email address, and will receive the contents of the message or attachments that you choose to include.
Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us, we will receive your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you subscribe to our newsletter, then we will collect certain information from you, such as your email address. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
B. Information We Collect When You Use Our Services.
Location Information. When you use our Services, we may receive your precise location information. We may request your location information (e.g., state or country) to provide relevant resources, such as probate information, or to provide local recommendations to you for funeral services, care services, events or other offerings that may be of interest to you. We also infer your general location information, for example by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.
Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, the tasks you check off of your funeral checklist, your comments, any content you post, your RSVP status for events, and the dates and times of your visits.
Information from Cookies and Similar Technologies. We and third party partners collect information using cookies, pixel tags, or similar technologies. Our third party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
C. Information We Receive from Third Parties.
Information from third-party services. If you choose to link our Services to a third-party account, we may receive information about you, including your name, user ID, username, email address, profile information, photo, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.
Other third parties. We may receive additional information about you, such as demographic data, from third parties such as data or marketing partners and combine it with other information we have about you.
Other Users. We may also receive information about you that other Users on our Services share or post to our Services. For example, if a friend or family member uploads a photo, video or comment about you to a Memorial, we would receive the information they post.
How We Use the Information We Collect
We use the information we collect:
- To provide, maintain, improve, and enhance our Services;
- To personalize your experience on our Services such as by providing tailored content and recommendations;
- To understand and analyze how you use our Services and develop new products, services, features, and functionality;
- To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;
- To facilitate the connection of third-party services or applications, such as funeral service providers;
- For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
- To generate anonymized, aggregate data containing only de-identified, non-personal information that we may use to publish reports;
- To send you push notifications;
- To find and prevent fraud, and respond to trust and safety issues that may arise;
- For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
- For other purposes for which we provide specific notice at the time the information is collected.
How We Share the Information We Collect
Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of our Services.
Marketing. We do not rent, sell, or share information about you with nonaffiliated companies for their direct marketing purposes, unless we have your permission.
Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn more about Google’s practices by visiting http://www.google.com/policies/privacy/partners. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, your comments, any content you post, your RSVP status for events, and the dates and times of your visits.
Advertising Partners. We may work with third party advertising partners to show you ads that we think may interest you. Some of our advertising partners may be members of the Network Advertising Initiative or the Digital Advertising Alliance. If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
Consent. We may also disclose your information with your permission.
Sharing Preferences. Our Services allow for public posting of information. Certain information, such as content you post to our Community Forum, may always be publicly available to others, and other information, such as Memorial pages, is made publicly available to others by default. Users who created a Memorial page (“Admins”) can change whether certain Memorial information is publicly viewable by adjusting the settings for that page. Admins can elect to change the privacy settings of their Memorial to be public and searchable, public but not searchable, or private. Please note that when you post comments, Memorials, images, videos, or other content to our Services, other Users of the Services and the public will be able to see the content of your posts. Please note that if you choose to delete your account, the comments, Memorials, images, videos, or other content you posted may still be viewable to others. For more information, see the “Update Your Information” section below.
Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.
Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.
Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use our Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services. By providing any information, including personal information, on or to our Services, you consent to such transfer, storage, and processing.
Update Your Information
If you have any questions, comments, or concerns about our processing activities, please email us at firstname.lastname@example.org or write to us at FuneralChecklist, Inc., PO Box 1711, New York, NY 10013.
Last Updated: June 2022